Web Site Design

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Lately, using doorway pages to gain top search engine positioning has become a major topic in Internet marketing circles Web Site Design.Doorway pages, also known as entry or bridge pages, are web pages designed specifically to rank highly on the unique ranking algorithms of each search engine Web Site Design.Until now, these pages have often been associated with spammers Web Site Design.

Search Engine Watch recently featured the use of doorways by State Farm Insurance, the leading US auto insurance firm, to get to the top of search results for insurance related searches Web Site Design.State Farm did get the top positions, securing the first and second positions for "auto insurance" on Excite, Infoseek, HotBot, and Lycos, plus the first and second positions for a number of other phrases like "life insurance", "boat insurance", "home insurance" and "car insurance" Web Site Design.

Everything was going great for State Farm, its doorway pages generating an extra 100,000 unique new users in 11 months Web Site Design.This being the first time that a major corporation has been publicly exposed for using techniques associated with spamming, many web site promoters were curious to know what the search engine companies would say about it Web Site Design.What they heard was the best piece of good news they have had in a long time Web Site Design.

According to interviews with search engine executives in Search Engine Watch, the search engines seem to have adopted a healthy new attitude towards doorway pages Web Site Design.As long as your doorway pages do not promote keywords or keyword phrases that have nothing to do with your web site's content, and sites do not submit too many doorways with the same keyword ( monopolizing certain search results ,) sites are free to go for it Web Site Design.In other words, if your doorways help search engine users to find what they are looking for without being deceived, no one will penalize you Web Site Design.NOTE: Infoseek doesn't like it when your doorways redirect users to a new location without their intervention, e.g Web Site Design.using the META refresh tag or a CGI) Web Site Design.

The reason doorway pages are such a hot issue is that a vast majority of users find what they are looking for by visiting the major search engines Web Site Design.Yahoo alone handled over 55 million searches and page views in December 1997 Web Site Design.Even a few good positions on only one or two important keywords or phrases can drive thousands or hundreds of thousands of quality traffic to a web site per day Web Site Design.

The search engines are over-flowing Web Site Design.They have too many pages in their indices and they do not do a very good job of giving the users what they are looking for Web Site Design.Often, a content-rich web site may be ranked low by a search engine, and a content-poor web site in the same subject area ranked high Web Site Design.Sometimes the only way the rich site can rank higher is by using doorways Web Site Design.

Since research has shown that people rarely search past the top 40 search results for any one search, earning placement in the top ten results will earn you 78 percent more traffic than those in position eleven to thirty can Web Site Design.The top thirty results get over 90 percent of all search traffic Web Site Design.This explains why some sites do better than others and why it is so critical to be ranked high in relevancy Web Site Design.

Creating doorway pages is one of those elusive things in life Web Site Design.It can be done, but it no longer is easy to cheat the search engines as it used to be back in 1995 Web Site Design.It now takes some considerable time studying, tracking, testing and reverse-engineering search results Web Site Design.Those that get it right are handsomely rewarded Web Site Design.