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Link Popularity

Link popularity is the total number of web sites that link to your site. Link Popularity has become a important factor in driving traffic to a web site. Unfortunately, new sites and sites with low link popularity are at an disadvantage and often find it hard to attract new visitors.

Link popularity can increase your search engine rank over other equally rank websites. Most of the major search engines now factor Link Popularity into their relevancy. This means increasing the number of relevant websites which link to your website can improve your search engine rankings. There is still no single "secret trick" to getting top search rankings, but increasing your site's popularity may give it the edge it needs.

Knowing who links to your website and increasing the number of quality inbound links is an important part of any web site promotion.

How and why it works:
Search engines evaluate millions of web pages and display them in order of perceived relevancy. In the past search engines have played a cat and mouse game with thousands of web designers who try to trick the search engines. Some create thousands of computer generated pages hoping to trick the search engines into assigning them a good rank. These pages will look very basic to the human eye but would occasionally get ranked very well. As this trend grew search engines started to fill up with these junk pages, doorways pages, etc... and a change was needed for the search egines.

Along came the idea of link popularity; link popularity is very difficult to abuse or trick. Search engines have found that judging a site by who links to it a great indication of the web site quality. Makes sense, no one would bother linking to a useless website. This works great for search engines since they prefer to have the most popular and most useful website in their top ranking.

Google says...